Alida Velea


Alida Velea was born in a small town, Slanic Prahova. She currently lives and works in Bucharest, Romania.
With a degree in engineering, the decision to transition to the field of fine arts came from a strong inner passion. Thus, a few years later after graduating from the first university, in 2020, Alida obtained a First Class Honors Degree, in Fine Arts, from the University of Hertfordshire, United Kingdom.

Alida's artistic focus lies in the exploration of one's own cultural identity and its interaction with the personal and social events that shape our lives. Her approach to painting predominantly embodies a figurative style, which she integrates into a cubism with slightly abstract or surrealist notes. She often combines this traditional approach with modern technologies and diverse mediums, resulting in the creation of unique and authentic works of art.

Her works have been included in various exhibitions, both personal and group, including "RENOVART: Inner Colors, 100 artists for the future" at the Naval League - Magna Grecia, Matera, Italy. Last year, in addition to the personal exhibition "Romania Stamp Collection: 1967-1985" in Piacenza, Italy she exhibited both at the Contemporary Art Fair in New York (USA) and at the exhibitions: "The way of seeing the world", Heidenreichstein (Austria), "Art That Unites", Munich (Germany), “Serenade”, Madrid (Spain). Upcoming exhibitions include: three group exhibitions in Bucharest (part of the Wanderlust project), the Basel Biennale (Switzerland), Paris Art Fair (France) and a solo exhibition at the Brancovenesti Palaces, Bucharest (Romania).

I am part of a typology of artists interested in exploring emotions, people, places, and spaces. My values represent the landmarks according to which I approach a subject that I want to present through my art. They function as an inner compass, and the way of expressing them has developed with my evolution in this field.

I constantly translate mental images, related to events and feelings, into different visual forms that carry messages; the used mediums represent a natural way of expressing and illustrating the worlds I perceive. My works tell stories in a figurative style that I integrate into a geometry with abstract or surrealist notes.

The sensitivity to the social environment and respect for the past means, for me, bringing the old models into the present by combining the traditional approach with the new technology of digital manipulation, to initiate a silent dialogue with my audience. And, as the viewer reacts, his or her enthusiasm for the new may call into question the perception of the old, of identity, and of themselves.

I am currently working on a series of works that will be part of a personal exhibition in which both the theme addressed and the used medium contextualize the works in everyday life, in which philosophical or religious questions, such as: "Why are we born?", "Why do we die?" remain at the viewer's discretion.

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